Music legend, Bono, and his wife Ali Hewson created Edun with designer Rogan Gregory in an effort to raise money to fight poverty around the world. While the brand is sold year-round, it is well known for its T-shirt campaign with ONE each fall. The campaign has gotten the support of major celebrities including Brad Pitt, Penelope Cruz, Cameron Diaz and Peter Sarsgaard. "He stands the test of time," said Sarsgaard of Bono. "It's so interesting to see how many people the man has touched." Beyond his influence in his humanitarian role, Bono continues to please fans with musical group U2, who have won 22 Grammys, more than any other group in Grammy history.