Grammys 2008

Jennifer Lopez and Sweetface Fashion Company

Lopez—nominated twice for her hits "Waiting for Tonight" and "Lets Get Loud"—is not afraid to get loud on the red carpet as well. Known for accentuating her curvaceous figure, the singer has now established herself the fashion world as well. In 2001 she partnered with Tommy Hilfiger's brother Andy to create the Sweetface Fashion Company. The company now includes her three brands, JLO, Sweetface and Justsweet—which launched this fall at New York Fashion Week. The Justsweet brand joins Lopez's already successful lines that include fragrances, clothing, accessories and lingerie. "Our Justsweet collection exudes confidence and individuality which is something that I stand for as a woman as well as an artist," Lopez says.

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