In 2004, after several years of donning creations by Tina Knowles in concert, on the red carpet and in music videos, the House of Dereon was officially launched. The ten-time Grammy award winner and her mother worked together to create a fashion-forward women's line of apparel, accessories, handbags, shoes and swimwear. "My mom says, 'Beyonce is the kick, I am the couture and my grandmother Agnes is the soul!'" says Beyonce of the brand's tagline 'Couture. Kick. Soul.' The brand has undergone a relaunch for the Spring 2008 season and sister, Solange Knowles has continued the family tradition by helping to launch the younger, more contemporary brand, Dereon.