Best of the Web 2011

Beauty

Best of the Web

3floz.com

This clever site specializing in travel-size products—3.4 fluid ounces or less—keeps expanding its offerings so you can try out new eye creams, lotions, and more from brands like DDF and Tocca. Kudos to the sections devoted to babies, guys, and under $10. Reader perk! Free gift with purchase. Code: instylegwp
Best of the Web

Naturallycurly.com

Determine your curl pattern, find a wave-savvy stylist in your neighborhood, or sift through targeted products from the best labels (Kinky- Curly, Ouidad, Shea Moisture). Don’t miss the Frizz Forecast tool (will your zip code be having a “happy Waves” day today?) or the message board for tips from other ringlet-prone readers. Reader perk! 20% off select items through 12/31/11. Log on to curlmart.com. Code: instyle20
Best of the Web

B-glowing.com

Gwyneth Paltrow’s Goop.com recently touted this high-end online beauty boutique, which features niche brands like Kai and Vapour Organic Beauty. Browse those along with hundreds more, visit an impressive clearance section (with items up to 75 percent off), and expect free samples (in a pretty organza bag) with every order. Reader perk! 20% off select items. Code: INSTYLE20
Best of the Web

Dermadoctor.com

Brimming with articles, Q&As, and well-researched formulas, Dr. Audrey Kunin’s site is like having a dermatologist on-call 24/7. Now optimized for mobile, you can access advice on the go.
Best of the Web

Aedes.com

Since 1995, insiders like Gwen Stefani have flocked to this N.Y.C. perfumery for its in- toxicating fragrances. Now its newly-revamped site has all the goods (like sought- after Lubin’s Black Jade). Not sure what you want? Sort options based on notes. Reader perk! 20% off select items. Code: Instyle
Best of the Web

Esalon.com

Salon-quality single processes starting at around $20? Look no further: Choose your current and desired shade and answer hair ques- tions, and your customized dye arrives at your door with tools and instructions. Reader perk! Two applications for the price of one. Code: instyle
Best of the Web

Folica.com

It’s the mother lode of hair- styling arsenals: There are more than 250 flatirons alone and one has more than 5,000 reviews! Browse using easy sorting options, including stylists’ favorites, hair type, and top 10 lists. Reader perk! 20% off orders of $50 or more through 11/30. Code: INSTYLE
Best of the Web

Hautelook.com

The members-only flash-sales here span everything from vacation deals to home goods. But the daily beauty deals are what keep us coming back, with 50 to 75 percent off brands like Urban Decay and Mario Badescu.
Best of the Web

Amazon.com/beauty

Whatever you’re searching for—a discontinued Chanel or Essie nail polish, organic skincare from the French brand Absolution—you’re likely to score it at the mega site you already troll for absolutely everything else.
Best of the Web

Shopbando.com

Taylor Swift loves this site’s vintage-y, girlie extras. Jeweled headbands and or- ganza flower clips upgrade updos—and start at $15. Reader perk! 20% off. Code: instyle
Best of the Web

Nordstrom.com

No time for the mall? head to this easy-to-navigate virtual beauty counter to find your tried-and-true lip color or a new fragrance from prestige brands like Arcona, Burberry Beauty, and Cartier. Free shipping and returns plus samples with every order are good incentives too!
Best of the Web

Smallflower.com

Merz Apothecary’s online outpost is a freighter of worldly goodies. Search by country for items like Couto toothpaste (Portugal) and Nippon Kodo soap (Japan). Reader perk! Free gift with orders of $40 or more. Code: instyle40
Best of the Web

Truthartbeauty.com

Tailor an eye cream, a face oil, a body scrub, or a body oil to fit your skin type or olfactory obsession. Know that what gets whipped up will be made with all-natural ingredients like pumpkin seed, raspberry, and apricot oils. Reader perk! 20% off. Code: instyle
Best of the Web

Ulta.com

Narrow down more than 250 choices of lip, blush, and eye tools by price range and brand (including Japonesque, Stila, or Too Faced), and see which get the “5 lips” reviews. Take advantage of convenient quick-view functions, and keep an eye out for buy-2-get-1-free sales to build your collection.
Best of the Web

Spiritbeautylounge.com

The chic makeup, skin-care products, and scents here hit all the important good- for-you/good-for-the-planet boxes: organic, non-toxic, natural. Even the packaging and the pretty free wrapping paper are guaranteed eco- friendly. Bonus: Samples are included with all orders. Reader perk! 20% off select items. Code: INSTYLE20
Best of the Web

Bloom.com

Brands span Stila to Cover Girl, but what’s truly impressive is the ability to find users with the same skin, hair, and beauty concerns,and peek in their “beauty cabinets” and get unbiased recommendations. Bloom always offers free shipping on orders of $50 or more. Reader perks! $20 back on orders of $40 or more, plus 10% off your next purchase. Code: instyle20
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Look of the Day

Shailene Woodley

All eyes were on Shailene Woodley at the Los Angeles premiere of Divergent as she sparkled in her fully beaded bronze one-shoulder Elie Saab Haute Couture gown with draped detailing and a sexy thigh high slit. She kept the metallic theme going with gold foil Stuart Weitzman sandals.