Benefit Gimme Brow in Medium/Deep, $22; benefitcosmetics.com.The Claim: The tinted, water-resistant gel contains tiny fibers that adhere to hairs and help bulk up skimpy brows on the spot. The Medium/Deep shade matches brunet and black strands, while the Light/Medium is meant to deepen blond hairs. Here's to darker, fuller, natural-looking eye frames!
Expert Opinion: It has a slight staining effect on skin and hair, "which makes brows appear more dense," says makeup pro Troy Surratt, who adds that sweeping the brush up through strands doesn't take as much precision (or time) as dabbing on a powder, and "the results look more realistic than pencil strokes."
Our Take: Gimme Brow? How about Gimme Wow? "I absolutely adore this product—it grooms my thin brows and beefs them up in just a couple of strokes," says a staffer. "I don't even need a mirror to sweep it on," says another. "The gel lightly tints and doesn't smear a bit once it's dry."Read MoreLess