"Posing is an actual art form. You can give a really great dress to a girl, and if they don’t know how to pose in it, the dress falls dead. If the dress has an open neckline and a plunging back then you give them the surprise over-the-shoulder. For me personally, I try to give smiles and no smiles. I think it’s good for them to give steely, sexy, sensual, and then just a happy smile."