Fall Hair Trends 2012

Every product seems to have keratin in it. What does it really mean?

What’s in a name? If you’re using a product with the wonder protein as a key ingredient, then everything. “Keratin makes hair healthier without breaking the bond—meaning your strands still have body and curl without the frizz.” Raubeson said. Although using a shampoo or conditioner infused with keratin isn’t the same as actually getting the treatment, damaged strands, or hair that is frequently heat-styled can benefit from the ingredient. Suave’s Keratin Infusion Dry Shampoo ($5; drugstore.com), Frederic Fekkai’s Fortifying Hair Mask ($49; fekkai.com ), and TIGI’s Deep Restoration Shampoo ($30; tigihairreborn.com for locations), are all among our product must-haves.

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