"As we age the fat pads in our cheeks fall," explains Beverly Hills plastic surgeon Gabriel Chiu. But you can defy nature: Prevelle Silk, a new hyaluronic acid dermal filler ($250–$400 per syringe) "lasts for three months, and you can see the skin-plumping effects right away." Searching for something subtler? A bright pink blush has a similar payoff, illuminating the cheekbone and drawing the eye upward.
Paula Dorf Cheek Color cream in Playmate, $21; pauladorf.com