Embrace It In your 40s you know who you are, your comfort levels and your personal style. Strategically placed makeup can take years off of your appearance, so become adept at applying if you’re not already. Precision is key, especially if bold or dark colors make you feel confident. Anything frosty will highlight fine lines around the eyes, so replace with a matte texture, which will absorb the light and lend a smoother appearance.
What the Experts Say Makeup artist Kristopher Buckle says the biggest myth about women in their 40s is less is more: “It's not true: Less is always less!” He preps A-list clients like Julianna Margulies with individual lashes before sending them out with his must-haves for a big night out: a great concealer, translucent powder, blush, black cream liner, mascara and a lip color.Read MoreLess