Embrace It You don’t need layers of makeup to make you feel mature (remember those days?) but you’re still young enough to pull off a dramatic eye or lip when the mood strikes. Start shifting foundation from matte to liquid as fine lines begin to appear. A dewy finish will leave you looking fresh and supple but still provide coverage.
The Experts Say “Shimmer is sexy on women in their 30s,” says makeup artist Mai Quynh, who works with Katie Holmes. “It comes in many forms: pencil, liquid, cream and powder.” She suggests trying a sweep of metallic copper liner under the eyes or a highlighter on your cheek or brow bones to bring out your natural features. “Shimmer reflects light and will make your skin look healthy, fresh and young,” says Quynh. We like the Mark. No Place to Run Liner in Solid Gold ($9; meetmark.com).Read MoreLess