Simple Beauty Solutions

In Your 30s

Collagen and elastin begin to deteriorate in your 30s, so "add a richer eye cream to your regimen to help maintain elasticity," says Dr. Graf. She recommends using something with caffeine and antioxidants—which fend off collagen-devouring free radicals—to tighten skin. If the area around your eyes is prone to irritation, look for a soothing serum with chamomile to calm inflammation throughout the day.

QUICK FIX Aveeno Anti-Fatigue Eye Treatment, $12; drugstore.com.
DAILY RX Revaléskin Eye Therapy, $90; revaleskin.com for doctors.

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