QUESTION: "My lip gloss always wears off quickly. How can I make it last?"
ANSWER: "It's all about the formula," says L.A. makeup artist Fiona Stiles. "The too slick blends tend to fade faster, so for staying power, look for the products that feel a bit sticky." (We like the Revlon Color Stay Gloss in Endless Lilac, $9; at Walmart.) You can also help your color last by prepping lips. Exfoliate with a soft toothbrush or washcloth to ensure that color goes on smoothly, then moisturize with a shea butter balm (the waxiness will allow the color to adhere better). Next, create a base color with a lip liner or stain like the Josie Maran Magic Marker Lip & Cheek Stain ($19; sephora.com). Finish with gloss. Tarte's Natural lip stain and gloss in Cherry ($21; beauty.com) offers both a shiny top coat and a stain. "Even if the sheen wears off, you'll still have color from your base coat," says Stiles.