Avoid products with orangey hints, and look for gradual tanning lotions instead. "They are great for pale skin tones as they apply without any color and build a subtle glow over time," said Locke, who recommends the St. Tropez Gradual Tan Plus Firming Lotion ($40; sttropez.com). Gold-toned bronzers, like Dolce & Gabbana's Bronzing Powder in Natural ($50; saks.com) and Jane Iredale's Moonglow Quad ($48; janeiredale.com), extend the sun-kissed feeling to your complexion without the burnt sienna undertones.
"Pale skin looks best when finished with a cream blush," added makeup artist Fabiola, who works with Katie Holmes. "Try YSL's version in Rose Quartz ($38; yslbeautyus.com) on the apples of the cheeks to give your skin a dewy glow."Read MoreLess