For the fairest complexions like Michelle Williams' and Julianne Moore's, an ultra-deep tan won't look natural, so work on amping up the tone you already have. "It's not always about making someone darker. In some cases, it's just about adding a healthy sheen to the skin, with a hint of color," said St. Tropez skin finishing expert Fiona Locke, who has worked with Olivia Wilde and Elizabeth Banks. "Embrace the the pale skin tone, but add a fresh, modern finish."Read MoreLess
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