Inside Beauty

Organix Brazilian Keratin Therapy

CLAIM Reduces up to 95 percent of frizz and curl for 30 days. Nourishing natural oils like avocado and coconut are kind to colored hair ($15; at drugstores).
EXPERT OPINION "This works much like salon straightening treatments," Hammer says, "except the formalde-hyde has been replaced with a kinder chemical that gives you basically the same results but is a lot safer to use."
OUR VERDICT During the 90-minute application and drying process, our eyes got a little red and our bathroom reeked of chemicals. The good news: Afterward, those once-kinky strands felt considerably smoother

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