Check your undertones. When choosing a pink, use your skin as a guide, says Lobell. Those with pink tones should go for a blue-based pink. Yellow tones require a warmer, browner shade. “If you’re shy, choose one with a sheer, glossy texture,” she adds. For Wilde, Lobell used YSL Rouge Pure lipstick in Pink Orchid, a blue-based pink. Starting at the bow of the lips and moving out toward the edges, she used a lip brush to apply two coats of the color.

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