Start With Your Skin
"Your makeup is only going to look as good as your skin," says celebrity makeup artist Sandy Linter, who now serves as Lancome's Beauty at Every Age expert. After moisturizing, apply a serum, like Wexler MMPi Skin Regenerating serum
($55/1 oz., bathandbodyworks.com
), under your eyes to de-puff, and smooth a silicone-based primer, like Lancôme
La Base Pro primer
), on your forehead, nose and cheeks to minimize fine lines and pores. "Taking time to prep your skin will help makeup last longer."