10 Ways...

A rich cocoa hue "has a dramatic quality that you just don't get from lighter shades," says N.Y.C. colorist Jason Backe, who likes Clairol Perfect 10 at-home color kit in Medium Auburn ($14; drugstore.com). For Beyonce's golden brown, try L'Oreal Paris Feria in Sparkling Amber ($8; perfumeshop.com).