Best Beauty Buys 2009

Soft pink, tawny and beige tones work best for alabaster complexions. L.A. makeup artist Tasha Reiko Brown-Jovel, who has worked with Evan Rachel Wood and Brittany Snow, says to avoid orangey reds and frosty finishes—"they can make skin look sallow and washed out."

1. FOUNDATION: Giorgio Armani Luminous Silk in No. 2. This barely there buff gives pale skin a fresh sheen. $58; buy online now at giorgioarmanibeauty.com.

2. CONCEALER: Yves Saint Laurent Touche Eclat in No. 1. Its light-reflecting pigments banish dark circles without looking obvious. $40; buy online now at yslbeautyus.com.