HOW TO WEAR IT “Absolutely everyone can look good in blue shadow,” says makeup artist Gabriel Almodovar of Spa Connections. “If you have light eyes, stay with lighter colors like sky and pale blue. The deeper your eye-color, the deeper the blue can be.” If you just want to sample the trend in a subtle way, try navy eyelinerwear it the same way you would black or brown liner. PRODUCT TO TRY This creamy stick from Mark simply glides on, adding maximum punch with minimal effort. Try it over a neutral shadow shade and navy or black liner for a multi-layered effect.