Star Fashion

Rapper LL Cool J has been part of the hip-hop music scene for over 20 years and although he is just now launching his own clothing line, he is no stranger to the fashion industry either. Almost six years after stepping away from FUBU (the label he endorsed in the '90s), LL Cool J presents Todd Smith, an affordable line named after Cool J's real name. "It's all I wear now. I'm getting rid of everything in my closet," he says. "It has swagger, it's cool." The women's line is "really cute, but sexy," he says. "I want to make women feel like superstars when they put on my clothes."