Music legend Bono, and his wife Ali Hewson, created Edun with designer Rogan Gregory in an effort to raise money to fight poverty around the world. While the line of organic tees and jeans is sold year-round, it is well known for its T-shirt campaign with ONE each fall. The campaign has gotten the support of major celebrities including Brad Pitt, Penelope Cruz, Cameron Diaz and Peter Sarsgaard. "He stands the test of time," said Sarsgaard of Bono. "It's so interesting to see how many people the man has touched."