Star Fashion

In 2004, after several years of donning creations by mom Tina Knowles in concert, on the red carpet and in music videos, the House of Dereon was officially launched. Beyonce and her mother worked together to create a fashion-forward women's line of apparel, accessories, handbags, shoes and swimwear. "My mom says, 'Beyonce is the kick, I am the couture and my grandmother Agnes is the soul!'" says Beyonce of the brand's tagline 'Couture. Kick. Soul.' House of Dereon underwent a relaunch for the Spring 2008 season, and Beyonce's sister, Solange Knowles, has continued the family fashion tradition by helping to launch a younger, more contemporary brand called Dereon.

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