Heidi Montag
The Hills villain Heidi Montag is the third member of the reality series to launch her own clothing line. "I want it to be fun and flirty for the everyday woman," Montag told MTV.com of her Heidiwood line. "You can dress it up, you can dress it down... you can mix and match it, and you feel good wearing it." Montag partnered with teen store Anchor Blue to produce the line.