launched his urban-style clothing line, Shady Ltd., in the summer of 2003. The line included hoodies, activewear, T-shirts and jerseys. In November 2006 Rocawear acquired the brand and began planning its relaunch, but the rapper and actor is still at the helm. And he's expanding his range: there's a new denim line and a higher-end apparel line in the works too.
Shop online now for Eminem's designs!