New mom Jennifer Lopez
is a fashion world veteran. In 2001 she partnered with Tommy Hilfiger's brother Andy to create the Sweetface Fashion Company, and it now includes her three brands, JLO, Sweetface and Justsweetwhich launched this fall at New York Fashion Week
. Jenny from the block has described Sweetface as "sexy street glamor... it exudes confidence and individuality which is something that I stand for as a woman as well as an artist," she says. Lopezwhose products now include fragrances, lingerie toohas even received kudos from fashion industry insiders: in 2006 she was honored with an ACE Award for excellence in accessories design.
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