Seek out stores with an attentive staff that can do the hard work for you. Mrs. Obama favors Ikram, a fashionable Chicago boutique, where owner Ikram Goldman keeps an eye out for flattering pieces. Many department stores (and trendy shops like Topshop) offer complimentary personal shoppingjust make an appointment ahead of time. Mrs. Obama also saves time and money by shopping online for colorful basics from J. Crew (left). Sticking to your favorite retailers means you'll know which designers, styles and sizes suit you best.