Gwyneth Paltrow, Estee Lauder Pure Color eye shadow in Amethyst, eye shadows, eyelinersGET THE LOOK: Gwyneth Paltrow electrified the red carpet on Monday night with her bright purple eye makeup. Instead of going for a full-blown smoky eye, the actress toned it down for this premiere by accentuating just below the iris of her eyes.
INSIDER TRICK: Keeping makeup light near the inner-eye area brightens your face. Line eyes with a shimmery lavender pencil. Then use a thin eye shadow brush to dab deep violet shadow along the outer half of your lashlines (upper and lower), focusing powder below your pupils.
BUY ONLINE NOW: Estee Lauder Pure Color eye shadow in Amethyst, $17.50
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