Stars Help Fight Breast Cancer

Liv Tyler was one third of team Generation Pink—also made up of her mom, Bebe Buell and her grandmother, Dorothea Johnson—who helped launch the Emergen-C Pink energy drink at New York City's Whole Foods Market. In honor of Breast Cancer Awareness month, fifty percent of profits from the sale of the elixir will support awareness and education in partnership with The Keep A Breast Foundation.