Get Hollywood Hair

THE LOOK Super-sleek and straight
HOW-TO Smooth a straightening balm on wet hair and blow-dry with a flat brush. When hair is nearly dry, switch setting to cold to lock in the shine. Finish by flat ironing.
INSIDER TRICK By switching to the cold setting, you add shine and smoothness, says stylist Eva Scrivo.
BUY ONLINE NOW HairArt Ceramic Straightening Iron $89; Drugstore.com

Try on Gwyneth hair now!