MadonnaTHE LOOK Wide curls HOW-TO Start with a texturizing gel to eliminate frizz and keep curls cohesive, says stylist Burton Machen. With hair parted in the center, take a one-inch section, form it into a curl and lay the curl flat on the head and pin it. Create a row of curls on either side of the part and work down each side. Let set for as long as possible (a minimum of 20 minutes). INSIDER TRICK This can also be done at night to save time the next day. "Plus, curls pinned this way are more comfortable to sleep on than rollers," says Machen. BUY ONLINE NOW Radical Sheen Texturizing Gel, Rusk, $13; stuff4beauty.com.