Jennifer Lawrence, Miley Cyrus, Zoe Kravitz, Rosie Huntington-Whiteley, Ali Larter
WHAT TO LOVE
Founded on the idea that fashion should be environmentally “guilt-free,” creative director Yael Aflalo leads a team of designers to create each design from surplus fabrics, which are repurposed, recut, and recrafted into limited-edition pieces.
THE DESIGNER POINT OF VIEW
“I want my designs to be the ‘Duh, yes I need that’ for a woman’s wardrobe,” Aflalo says. “Reformation combines aspects of new and old that are unique to the brand and exactly what women of today are looking for.”
WHERE TO BUY
The label just opened its second store in New York City, has one in Los Angeles, and an online shop at thereformation.com.Read MoreLess