At BCBG, models sported imperfect bunson purpose. "Designer Lubov Azria didn’t want anything tight or too styled. She wanted it to look like someone in the audience could grab a bunch of pins, jab them in their hair, and make it look just like this," said John Frieda hairstylist Harry Josh, who created the look. "It's simple to pull off at homemost girls already know how to do it. It's like the hair they wear to the gym."