WHY WE LOVE IT
Sleeves are long, collars ride high. In fact, coverage is nearly total. So why does primness evoke such intriguing allure? Because a curvaceous silhouette in a pliantly elegant, deeply textured, or appliquéd fabric holds our attention while proving that withholding is powerfully stylish. HOW TO WEAR IT
Though small buttoned collars appear young, and jewel- or boatnecks enhance the more mature, this demure attitude is appropriate for all, in clothes with strong shoulders, a defined waist, and below-the-knee hemlines. Bonus points for princess heels and long gloves to underscore its decorous demeanor.
Photos: (left to right) Stella McCartney
, Victoria Beckham
, Carolina Herrera