THE PRODUCT Keratin Complex Smoothing Therapy by Coppola ($300–$500; beauty-mart.com).
THE PROMISE Eliminates up to 95 percent of frizz and curl and cuts blow-drying time by 70 percent.
THE EXPERT SAYS "It deposits a coating of keratin and silicone, which is then heat processed to lock the hair into a smooth, straight appearance," says cosmetics chemist Jim Hammer. "It won't make curly hair pin-straight, but I've seen the results, and it does significantly improve manageability."
WE SAY The treatment took three hours and made our eyes sting, but it was totally worth it! Our styling time has been cut in half, and our hair resists frizz on even the most humid days.Read MoreLess