Aveeno Daily Moisturizing Lotion
Made with soothing oatmeal, this rich but nongreasy product is best for very dry skin, says N.Y.C. dermatologist Bradford Katchen. It absorbs quickly, and "it's fragrance-free, so it won't irritate sensitive skinor clash with your perfume," says L.A. dermatologist Jessica Wu.
$9/12 fl. oz.