Pureology Hydrate

If you don’t want to wash pricey color down the drain, invest in this gentle, moisturizing combo. Sunflower helps protect hair color from fading, so it’s "perfect for keeping it as fresh as possible between touch-ups," says Evan Rachel Wood’s L.A. hairstylist Marcus Francis. Plus, the scent "makes me want to light candles and get into a big bubble bath," says Chicago hairstylist Michelle Forst.