In Style Magazine: National Rates
General Advertising | Special Issues Advertising | Frequency Discounts | Special Advertising
PDF Version of Rate Sheet
Download a PDF version of the 2006 Rate Sheet
In Style celebrates the private side of public faces, revealing the personal style choices those with a world of options make.
General Advertising
Rate Base: 1,700,000
Standard rates for ALL colorations
| Full Page |
$116,400 |
| 1/3 Page Vertical |
$55,700 |
| 1/2 Page |
$76,000 |
| 2/3 Page |
$94,100 |
| 2nd Cover |
$147,800 |
| 3rd Cover |
$134,400 |
| 4th Cover |
$163,400 |
Supplied BRC (4.25 x 6)
Includes Postal and Slowdown |
$93,120 |
We Print BRC (4.25 x 6)
Includes Postal and Slowdown |
$116,400 |
Supplied Scent Strip
Add applicable postal premium |
$116,400 |
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Special Issues Advertising
Standard rates for ALL colorations
| |
Weddings
(Winter, Spring, Summer, Fall) |
Makeover |
Home |
| Rate Base: |
|
1,100,000 |
500,000 |
| Distribution: |
650,000 each |
|
|
| Full Page |
$49,500 |
$49,900 |
$33,000 |
| 1/3 Page Vertical |
$24,300 |
$25,000 |
$16,000 |
| 1/2 Page |
$32,000 |
$33,500 |
$21,500 |
| 2/3 Page |
$40,200 |
$41,500 |
$26,000 |
| 2nd Cover |
$65,000 |
$68,000 |
$45,000 |
| 3rd Cover |
$60,000 |
$60,500 |
$40,000 |
| Back Cover |
$69,800 |
$70,000 |
$46,500 |
Production Charges
Split run charge: $2,600 (2 versions) and $1,300 (each additional version); all charges are non-commissionable. Due to the consolidation of newsstand wholesalers, there is a margin of error in delivery of split-run copy to newsstands. Consequently, In Style cannot guarantee the delivery of split-run copy to all desired newsstands.
Insert Cards
A 5% margin must be allowed in the circulation and distribution of insert cards.
| |
Weddings
(Winter, Spring, Summer, Fall) |
Makeover |
Home |
2 Page Scent Strip
Add Applicable Postal Charge Unit is Non-discountable. |
$49,500 |
$49,900 |
$33,000 |
Supplied BRC
(4.25" x 6")
Includes Slowdown and Postal at 75# Unit is Non-discountable. |
$39,600 |
$40,500 |
$26,000 |
We Print BRC
(4.25" x 6")
Includes Slowdown, Paper and Postal at 75# Unit is Non-discountable. |
$48,000 |
$49,900 |
$33,000 |
Cover Gatefold
Core Issues: $25,000 non-commissionable.
| |
Weddings
(Winter, Spring, Summer, Fall) |
Makeover |
Home |
| Special Issues: |
$12,000 |
$18,500 |
$11,500 |
Non-Standard Colors
All run-of-book ads that use non-convertible PMS or 5 colors will incur a $4,500 non-commissionable production premium. If PMS metallic or Day Glo inks are used, a $6,500 non-commissionable production charge will be incurred.
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Frequency Discounts
Frequency: Monthly. Advertisements shall earn a frequency discount according to the following schedule.
| Pages |
Discounts |
| 3X to 5X |
4% |
| 6X to 8X |
6% |
| 9X to 11X |
9% |
| 12X to 17X |
12% |
| 18X to 23X |
15% |
| 24X or more |
18% |
Advertisements must be inserted within the advertiser's 12-month contract year to earn a frequency discount. Advertising schedules composed of mixed-space units are entitled to standard frequency discounts based on combined page sizes. Supplied inserts contribute to but do not earn frequency discounts.
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Special Advertising Rates
Category discounts, e.g., retail, are available for qualified advertisers. Supplied inserts and cover positions are non-discountable. Please contact your In Style representative for more information.
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