InStyle.com: Advertising Information
InStyle.com is the web's number one daily destination for celebrity style information and click-to-buy shopping.
InStyle.com is divided into five channels.
- - Parties — Get all the details on last night's parties from who attended,
what they wore, and more updated daily.
- - Celebrities — From A to Z and everything in between about your favorite
stars and their styles.
- - Shopping — Editors handpick the best products in fashion, beauty and
gifts—search for your favorites.
- - Trends — See the hottest looks of the season and check out how your
favorite stars are wearing them.
- - Video — Get exclusive insider access to photo shoots, parties and beauty
tips & tricks.
For more information on how to advertise on InStyle.com, please contact us at instyle_onlineadsales@timeinc.com.
AD OPPORTUNITIES
Large IAB units include 160x600, 728x90, 300x250, and 644x340.
AD SPECIFICATIONS
STANDARD BANNERS
CREATIVE SUBMISSIONS LEAD TIMES
| Creative Type |
Functionality |
Lead time |
| Standard Banners |
Gif, jpeg, standard 3rd party tags |
2 business days |
| Standard Rich Media |
Flash, HTML, 3rd party Rich Media |
5 business days |
Note: All Rich Media subject to approval
UNIVERSAL AD PACKAGE (UAP)
| Art Size |
gif / jpg File Size |
Rich Media File Size |
| 300x250 |
20K |
30K |
| 728x90 |
20K |
30K |
| 160x600 |
20K |
30K |
| 644x340 |
20K |
30K |
INSTYLE.COM SPECIFIC
| Art Size |
gif / jpg File Size |
Rich Media File Size |
| "Sponsored by" Logo, 170x30 |
5K |
N/A |
| Contextual Integration Box, 160x120 or 304x100 (pending placement) |
20K |
N/A |
Static images with a redirecting URL is required.
HOST-INITIATED EXPANDABLE BANNERS
SPECIFICATIONS
| Art Size |
File Size |
Max Expansion |
Expansion File Size Polite Load |
| 300x250 |
30K |
500x500 |
70K |
| 728x90 |
30K |
728X270 |
70K |
| Expansion / Animation |
Expansion Guidelines |
| 15 Seconds Max |
Method of expansion and un-expansion must be the same. (i.e., mouse-over or click)
Expansion "hotspots": To minimize accidental expansion, "hotspots" must be clearly identified; cannot exceed 33% of ad space; horizontal "hotspots" cannot exceed 50% of horizontal pixel length; vertical "hotspots" cannot exceed 50% of vertical pixel length.
|
| Controls |
Frequency Cap |
User Expansion |
Audio Initiation |
Video Initiation |
| Mandatory "Close" button in top right corner |
Host expansion capped at one display per user per 12 hours |
Hotspots should be marked with appropriate call to action (mouse over or click) |
User Initiated by click |
Host Initiated — Max length 15 seconds and must have standard controls (i.e. Play/Pause, Audio, Stop). |
CERTIFIED VENDOR PRODUCTS
| Certified Vendor |
Product |
| Pointroll |
Towelboy |
| Eyeblaster |
Expandable |
| DART Motif |
Expanding Flash |
| Atlas |
Expandable Banner |
| Kipmart |
Expandable |
| Viewpoint (Unicast) |
In Page |
| Eyewonder |
Expandable Banner |
| United Virtualities |
Showshkele |
SUBMISSION REQUIREMENTS
| Creative Type |
Rich Media- All Rich Media subject to approval |
| Format |
3rd party rich media tags |
| Assets Due |
5 business days prior to launch |
USER-INITIATED EXPANDABLE BANNERS
SPECIFICATIONS
| Art Size |
File Size |
Max Expansion |
Expansion File Size Polite Load |
| 300x250 |
30K |
500x500 |
70K |
| 728x90 |
30K |
728X270 |
70K |
| Expansion / Animation |
Expansion Guidelines |
| 15 Seconds Max |
Method of expansion and un-expansion must be the same. (i.e., mouse-over or click)
Expansion "hotspots": To minimize accidental expansion, "hotspots" must be clearly identified; cannot exceed 33% of ad space; horizontal "hotspots" cannot exceed 50% of horizontal pixel length; vertical "hotspots" cannot exceed 50% of vertical pixel length. |
| Controls |
User Expansion |
Audio Initiation |
Video Initiation |
| Mandatory "Close" button in top right corner (unless mouse-over) |
Hotspots should be marked with appropriate call to action (mouse over or click) |
User Initiated by click |
Host Initiated — Max length 15 seconds and must have standard controls (i.e. Play/Pause, Audio, Stop). |
CERTIFIED VENDOR PRODUCTS
| Certified Vendor |
Product |
| Pointroll |
Towelboy |
| Eyeblaster |
Expandable |
| DART Motif |
Expanding Flash |
| Atlas |
Expandable Banner |
| Kipmart |
Expandable |
| Viewpoint (Unicast) |
In Page |
| Eyewonder |
Expandable Banner |
| United Virtualities |
Showshkele |
SUBMISSION REQUIREMENTS
| Creative Type |
Rich Media - All Rich Media subject to approval |
| Format |
3rd party rich media tags |
| Assets Due |
5 business days prior to launch |
FLOATER ADS WITH BANNER REMINDER
POLICY
Floating ad must be an organic shape; cannot be square or rectangle. The floating unit must not contain hard borders or appear at all like a pop up. This unit should move across the screen and not stay fixed or hover in one place for more than one second. All click through urls must open in a new browser window.
FLOATING AD SPECIFICATIONS
| Floating Ad Size |
File Size |
Position |
Max Floating Time |
| 300x300 |
40K max initial load, 60K max polite load (100K total) |
Creative may not cover core page navigation, branding, or other ads |
15 seconds |
| Close Functionality |
Audio Initiation |
Video Initiation |
Other |
| Mandatory "Close" button on top right of creative execution |
User Initiated by click |
Host Initiated — Max length 15 seconds and must have standard controls (i.e., Play/Pause, Audio, Stop). |
No browser shaking functionality allowed |
BANNER REMINDER
| Art Size |
gif / jpg File Size |
Rich Media File Size |
| 300x250 |
20K |
30K |
| 728X90 |
20K |
30K |
CERTIFIED VENDOR PRODUCTS
| Certified Vendor |
Product |
| Pointroll |
Badboy |
| Eyeblaster |
Floating Ad |
| DART Motif |
Floating Flash |
| Atlas |
Floating Ad |
| Veiwpoint (Unicast) |
Over-the-Page |
| United Virtualities |
Shoshkele |
SUBMISSION REQUIREMENTS
| Creative Type |
Rich Media - All Rich Media subject to approval |
| Format |
3rd party rich media tags |
| Assets Due |
5 business days prior to launch |
FLOATER ADS WITH FLOATING REMINDER
POLICY
Floating ad must be an organic shape; cannot be square or rectangle. The floating unit must not contain hard borders or appear at all like a pop up. This unit should move across the screen and not stay fixed or hover in one place for more than one second. A reminder is allowed but cannot cover core navigation or other ads. All click through urls must open in a new browser window.
FLOATING AD SPECIFICATIONS
| Floating Ad Size |
File Size |
Position |
Max Floating Time |
| 300x300 |
40K max initial load, 60K max polite load (100K total) |
Creative may not cover core page navigation, branding, or other ads |
15 seconds |
| Close Functionality |
Audio Initiation |
Video Initiation |
Other |
| Mandatory "Close" button on top right of creative execution |
User Initiated by click |
Host Initiated — Max length 15 seconds and must have standard controls (i.e., Play/Pause, Audio, Stop). |
No browser shaking functionality allowed |
FLOATING REMINDER
| Art Size |
Position |
Max Floating Time |
Max Floating Time |
| 200x200 |
Creative may not cover core page navigation, branding, or other ads |
15 seconds |
Mandatory "Close" button on top right of creative execution |
CERTIFIED VENDOR PRODUCTS
| Certified Vendor |
Product |
| Eyeblaster |
Floating Ad |
| DART Motif |
Floating Flash |
| Atlas |
Floating Ad |
| Veiwpoint (Unicast) |
Over-the-Page |
| United Virtualities |
Shoshkele |
SUBMISSION REQUIREMENTS
| Creative Type |
Rich Media - All Rich Media subject to approval |
| Format |
3rd party rich media tags |
| Assets Due |
5 business days prior to launch |
ADDITIONAL SPECIFICATIONS
SWF FILE REQUIREMENTS
| Flash version |
5, 6, 7, or 8 |
| Frame Rate |
Use 12-18 fps |
| Animation |
15 seconds max. Animation on rollover is allowed, as long as the animation stops as soon as the user rolls off the ad. |
| getURL actions |
In general:
- The URL should be _level0.clickTag (underscore level ZERO period clickTag)
- The URL is set as an expression (5&6)
- The target window is set to "_blank"
- Variables is set to "Don't send"
- URLs must be included with submission
|
E-MAIL OPPORTUNITIES
Sponsor emails including Hot Finds Newsletter Email, Scoop (Dedicated) Email, Parties Newsletter Email, Look of the Day Email, Deals & Steals/Look for Less Email, Weddings Dedicated Newsletter Email,
EDITORIAL CALENDAR OF ONLINE SPECIALS
JANUARY
- Golden Globes
- Hollywood Weddings
- Oscars
FEBRUARY
- Getting Gorgeous
- Grammy's
- Oscars
- Spring Fashion
- Spring Accessories
MARCH
- Getting Gorgeous
- Spring Fashion
- Spring Accessories
- InStyleYourLook.com — Spring
- Best Beauty Buys
APRIL
- Spring Fashion
- Spring Accessories
- InStyleYourLook.com — Spring
- Best Beauty Buys
- Mother's Day
MAY
- InStyleYourLook.com — Spring
- Best Beauty Buys
- Mother's Day
- Spring/Summer Entertaining Guide
JUNE
- Spring/Summer Entertaining Guide
- Summer Fun
- InStyleYourLook.com — Summer
- Women Who Rock
JULY
- Spring/Summer Entertaining Guide
- Summer Fun
- InStyleYourLook.com — Summer
- Women Who Rock
- Fall Fashion
- Fall Beauty
AUGUST
- Spring/Summer Entertaining Guide
- Summer Fun
- InStyleYourLook.com — Summer
- Hollywood Hair Report
- Emmy's
- Fall Fashion
- Fall Beauty
- Sexy
SEPTEMBER
- Hollywood Hair Report
- InStyleYourLook.com — Fall
- Fall Fashion
- Fall Beauty
- Sexy
OCTOBER
- InStyleYourLook.com — Fall
- Fall Fashion
- Fall Beauty
NOVEMBER
- Travel Like a Star
- Holiday Entertaining Guide
- Holiday Trends
- Holiday Gift Guide
- InStyleYourLook.com — Winter
DECEMBER
- Travel Like a Star
- Holiday Entertaining Guide
- Holiday Trends
- Holiday Gift Guide
- InStyleYourLook.com — Winter