From her red carpet looks to her Instagram selfies, Emily Ratajkowski never fails to exude the ultimate cool-girl vibe. And for InStyle’s March issue, our cover star does just that. Her ‘80s-inspired outfit—an exclusive Off-White t-shirt created by Virgil Abloh paired with vintage Re/done high-waisted jeans—is the definition of casual-meets-glam, but it’s her tousled waves created by hairstylist Harry Josh that take Ratajkowski’s effortless look to the next level.
Despite the vintage feel of the shoot, Josh decided “to keep the hair fresh and modern,” he told InStyle. “It was all about having really loose and wild texture that looked unkempt yet desirable—like the most perfect lived-in hair you’ve ever had in your life.” Luckily for Josh, the breezy Los Angeles weather helped that dream become reality. “There was crazy wind while we were shooting on a rooftop at one point,” he said. “It was a bit hard to control everything at first, but it settled down eventually—and we got a pretty good laugh out of it.”
To combat the unpredictable wind, Josh relied on a trio of his most trusted products: John Frieda Frizz-Ease Mousse ($4, amazon.com), the Harry Josh Pro Tools 1-inch Curling Iron ($175, dermstore.com) from his own line, and Serge Normant Meta-Revive Dry Shampoo ($15, nordstrom.com). “Those three products will give you just the right texture,” he said. “I started by applying the mousse to Emily’s wet hair, and then I let it air dry completely before using my super-tight 1-inch curling iron to make ringlets all over her head. I wanted to create big waves, but I used a smaller curling iron because I knew that the wind would straighten her hair a bit.”
Once Ratajkowski’s curls were in place, it was time to bring them to life in a bigger way. “Emily shook her head upside down to get that wild look, and while she did that, I sprayed dry shampoo into her hair,” said Josh. “That instantly made it look lived-in, like she slept on it in 30 seconds.”
While Ratajkowski’s hair was inspired by “today’s girl,” Josh and fashion stylist Karla Welch decided to incorporate a few throwback accessories to keep in line with the shoot’s vintage inspiration. “We were looking at photos of Madonna from the ‘80s, and we all loved that casual and fun vibe,” said Josh. “We decided to incorporate bandanas into some of the looks as headbands, so there was cool headgear to match the awesome texture of her hair.” The final look? “It’s still modern and cute,” said Josh. “Girls out there can definitely recreate it, and that was my goal.”
So, go ahead—tie one on.