There's no other way to put it: going blonde is an investment. When you're a natural brunette, you can expect to spend a lot of time sitting in your colorist's chair when you first go lighter, and racking up your credit card balance to replace your haircare routine with products that will keep your new blonde shade from getting brassy.
But, the fun doesn't stop after your initial salon appointment. In a few weeks you'll start to experience what all bottle blondes hate most: dark roots. Maintaining your blonde shade by regularly hitting up the salon to get your regrowth touched up isn't exactly budget-friendly, too.
What if we told you that the way celebs like Kim Kardashian West are currently wearing their blonde hair will not only save you said time and money, but also helps improve the health of your hair after bleaching it? Kardashian West's dark, overgrown roots don't just give her platinum hair a carefree, effortless vibe, but is also a way to push your next salon appointment back a few more weeks.
"A rooted blonde always adds a cool contrast. And definitely makes the style more relaxed. Embracing your roots can really add dimension to your color!" says celebrity hairstylist Chris Appleton, the colorist behind Kardashian West's recent platinum blonde shade.
VIDEO: Kim Kardashian West Has Been Secretly Wearing Her Next KKW Beauty Product
Aside from the effortless factor, what's great about this hair color trend works on any shade of blonde and virtually any hair length. "This works on all shades but depends on the image you want," Appleton says. "If you want a super clean bright look, roots are not for you. But if you like a more lived in look roots will work."
To create or emphasize the lived-in effect, the pro recommends using a root coverup like Color Wow's Root Cover Up ($35; bloomingdales.com) to add roots without the commitment. "You can even swim in it and it won’t smudge!" he says.
The thought of riding out your color appointments probably sounds pretty sweet, but Appleton recommends not stretching your visits out for more than 8-10 weeks apart because then you'll risk venturing into the ombré category.
If you keep your roots, your blonde haircare routine doesn't change, but Appleton stresses the importance of using a sulfate-free shampoo like Color Wow's Color Security Shampoo ($9; dermstore.com) or a reparative, protective treatment like Olaplex to keep your blonde bright.