This Is How Mott & Bow Is Going to Fix All Your Denim Problems

This Is How Mott & Bow Is Going to Fix All Your Denim Problems
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Denim problem #1: When your jeans sag over time.
Denim problem #2: When you want high quality jeans, but you don't want to shell out hundreds of dollars.
Denim problem #3: When you want to buy "worn-in" jeans, but hate the fake whisker-like creases.
Denim problem #4: When your dark jeans fade.
Denim problem #5: When you dread trying on jeans in the store.

Meet Mott & Bow, the brand that has set out to solve all your pressing denim issues. After finding success in its men's collection, which launched two years ago, Mott & Bow has now ventured into women's, with the launch of 11 denim styles and three fits (high-rise skinny, mid-rise skinny, and slim boyfriend) as of today.

But let's get to the good stuff—what differentiates Mott & Bow from the rest. With the tag line, "Premium Jeans. Fair Price," the brand prides itself for sourcing the best denim from premium mills (aka high-quality textiles that won't lose shape over time—that takes care of problem #1), but at a fraction of what you'd pay for traditional designer jeans. And how does it do that exactly?

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"We source from two of five premium denim mills around the world—Turkey and Italy—because they're at the forefront of denim innovation," says Alejandro Chahin, the CEO of Mott & Bow, whose family has been in the denim industry since the '80s. "We do everything else in-house, so we eliminate mark-ups and inefficiencies. We have also perfected 'denim science,' a manually intensive sanding, distressing, and finishing process to get the naturally worn-in feel without looking cheap."

That addresses denim problems #2 and #3. They also solved indigo transfer, an issue most prevalent in dark rinses, by applying resin on denim and baking it in an oven to create a sealant, which stops the dye from fading or from accidentally tinting other fabrics (so long, problem #4). And finally, Mott & Bow has adopted a direct-to-consumer business model with a home try-on program (problem #5, solved), in which you can purchase a pair and get another size free if you're unsure which one will fit you best—an issue that stemmed from vanity sizing.

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"When vanity sizing was invented, it wasn't a set standard, so jeans were sized between a range of 1.5 and 2.5 inches," Chahin explains. "How can we solve this as an online-only company and not frustrate our customers? Let's send an extra pair of jeans."

Chahin took inspiration from other try-on programs, like Warby Parker specifically, and applied the strategy to denim. Each order comes with a free return label to ensure the most seamless, streamlined transaction. "We wanted to minimize friction a customer might have from ordering for the first time from a new brand," Chahin says. "And that's what we are to a lot of people."

Hopefully, not for long. Get to know Mott & Bow and start trying on denim (priced between $96 and $108) at mottandbow.com.

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