Juicy Couture is staging it's first real runway show, thanks to stylist Jamie Mizrahi coming on board last year as Creative Director. Since she's been at the helm we've seen a resurgence in the brand, and we're not only talking about the fact that's it's becoming socially acceptable again to wear velour tracksuits.
Juicy has become fashion: with dresses, sweaters, and coats from last season that we're ogling over. Stars like Katy Perry and Lorde have even endorsed the brand.
But we can't help but get nostalgic when we think of the brand. It's impossible to forget when it was all about the velour, terrycloth rainbow. Here, InStyle editors share their juiciest (sorry, we had to) memories.
1. Good Enough for New Years Eve
“During my sophomore year of high school, dressing up was synonymous with this Juicy Couture velour cropped zip-up hoodie. Here I am sporting it on New Year’s Eve while doing the Electric Slide with my friend’s parents.” Claire Stern, Associate Editor.
"The year was 2005, and my style icon was Summer Roberts, of The O.C. fame. No one rocked a Juicy Couture tracksuit quite like her, and of course I begged my mother for one of my own. My first color was navy blue, followed by gray, black, and light pink, which even had the bedazzled “J” zipper. When I wore them I had never felt cooler. A few years later I went though a big Juicy Couture dress phase, and the more feminine, the better — bring on the eyelet, bows, and chiffon. Those were the days!" Macey Hall, Senior Social Media Editor
3. Not Just the Tracksuit
"While you were all busy drooling over tracksuits, I was counting down the days until ready-to-wear launched for the brand. I wanted this baby blue puffer with a faux fur hood so badly. My mother told me I was insane but agreed to buy me one off of eBay. To this day, I can't be 100% sure it was real." Ruthie Friedlander, Special Projects Director.
4. The Official Uniform
"I arrived to the first day of 7th grade to discover that the popular girls had fully pledged allegiance to the cult of Juicy Couture. They all wore the exact same shade of robin’s egg blue, each sporting a slight variation on the cut — V-neck, scoop neck, boatneck, the one with the miniature breast pocket, cap sleeve, 3/4 sleeve, etc. Remember how everything had to be a 3/4 sleeve in 1998? I leaned over to my friend Jon Adler during Language Arts and sarcastically asked, “When did our public school switch to uniforms?” Each day they asserted their social supremacy with a newly designated Juicy Couture t-shirt color. It required an elaborate covert operation of three-way calls, hushed lunch table discussions, and group shopping trips, which they somehow managed to maintain for the remaining two years of middle school." Emily Shornick, Senior Multimedia Editor
5. Shop Girl
"I remember seeing J.Lo in the early 2000’s in Juicy sweats and wanting a pair so badly. She looked so polished, yet so sporty. I knew I wanted to get a pair. While in college, I worked at the Juicy Couture store and the funny thing is, I never even purchased a pair. Ha! I started seeing girls walking down the street with “JUCY” on the butt instead of “JUICY." LaShauna Williams, Assistant Market Editor
6. That's Hot
"Growing up in Boca Raton, FL, Juicy was everything. With temps usually hovering in the 80s, I remember getting excited anytime there was a cool front—a.k.a. anytime the heat index dropped below 75 degrees so I could wear a tracksuit. On the way to high school every morning, I would use the hood as a shield to block the 100 percent humidity levels from attacking my freshly flat-ironed hair. I thought I left all of my sweatsuits at home for college, but then I found this photo of myself rocking bright pink velour while recovering from a night out freshman year. Go figure." Samantha Simon, Assistant Editor
7. Not Just For The Gym
"My Juicy Couture memories and my memories of middle school are basically one in the same. But the most defining moment of my Juicy Couture career came when my super cool family friend wore her navy terrycloth zip-up with jeans (7 For All Mankind, obviously) instead of with the matching navy terry cloth pants, a fashion faux pas in my mother's book. From then on, ALL I wanted was to wear one piece of the tracksuit without the other, rather than the full set my mother swore was the ONLY wear to wear the now-iconic outfit. Thankfully, she eventually came to her senses (around the same time and allowed me to start straightening my hair) and let me wear my pink velour zip up with a jean skirt and leggings--a winner of an outfit if you ask me." Jane Asher, Social Media