Pantone announced “Ultra-Violet” as the official 2018 Color of the Year, a bright, highlighter hue used throughout history to represent political symbolism. The shade has also been a favorite of famous faces ranging from Prince to Queen Elizabeth and popped up often on the 2018 fashion runways. Leatrice Eiseman, the executive director of the Pantone Color Institute, told the Times that the bright purple shade “communicates originality, ingenuity and visionary thinking.”
Pantone’s official definition of the color describes it as “complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”
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After the the Spring 2018 fashion cycle, trend forecasters even included the saturated purple color in their reports with design houses such as Gucci, Rochas, La Perla, Loewe and more sending brilliant ultra-violet looks down the catwalk. And while the regal blue-toned shade of purple seems a bit intimidating to wear in everyday life, working ultra-violet into your wardrobe is easier than it seems. We’ve even picked out six of our favorite styles to shop right now. Whether you’re a beginner or an advanced fashionista, scroll down to see how you can rock the 2018 Color of the Year with confidence and ease.