The sisters are swarmed by photogs while wearing Moschino's paper doll gowns from the spring runway. The optical illusion dresses appear to show more skin than IRL as the windswept models make their way through the storm. The campaign captures both high fashion drama and the playfulness that the house is known for under creative director Jeremy Scott.
"I was inspired by images of paparazzi photos, especially when it's gangs of them at once. At the same time, Gigi had her own incident with the paparazzi in Milan that added a layer of art imitating life to the concept," Scott told InStyle.
VIDEO: Check Out Moschino's Ken and Barbie Dolls
Gigi and Bella first debuted similar looks on the Moschino spring 2017 runway, then pairing them with curly bob wigs and similarly dramatic hoop earrings.
Keep scrolling for all of the stunning images, and click through to our gallery to see more of fashion's biggest spring 2017 campaigns.