Here’s what happens when you put six mothers and their children in one room with blasting music, confetti, and a camera ready to capture it all: a whole lotta love. Ahead of Mother’s Day, Gap, the iconic American clothing brand we’re sure you know and definitely love, launches Mama Said, a film to celebrate motherhood and support Every Mother Counts. You’ll recognize some familiar faces here—supermodels Coco Rocha and Candice Swanepoel just to name a couple—dancing and sharing candid moments with their children. If you’ve yet to feel a spark of motherly yearning, let this film coax it out of you.
In Mama Said, the mothers are shown sharing candid moments with their children (balloons, bunny toys, and one lone chick make for charming guest stars), while actress Jurnee Smollett-Bell sings the Bellamy Brothers’s “Let Your Love Flow.” Add to that intimate tidbits from the cast on the joys of motherhood: Liv Tyler shares, “I wanted to be a mother pretty much my whole life,” with Smollett-Bell adding, “I’ve learned that I’m way stronger than I thought I was.”
While the cast sports Gap, babyGap, and GapKids clothing, this isn’t just another Mother’s Day themed ad campaign, mind you. It’s a call to action. The film encourages viewers to make a donation to Every Mother Counts, a nonprofit dedicated to making pregnancy and childbirth safer for mothers. Craig Brommers, chief of marketing officer for Gap, put it best, “Motherhood unites women across all walks of life and invokes feelings of love and strength in both children and adults. It speaks to the core values of Gap as a brand. We are proud of this celebration of motherhood and our partnership with Every Mother Counts, bringing support to mothers around the globe.”
See the film above and scroll through for exclusive images of the cast and their children, below.
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1. Jurnee Smollett-Bell with son Hunter (5 months)
2. Liv Tyler with son Sailor (age 2) daughter Lula (9 Months)
3. Ali Bird and wife Cass Bird with son Leo (age 9) and daughter Mae (age 7)
4. Coco Rocha with daughter Ioni (age 2)
5. Candice Swanepoel with son Anacãn (6 months)