Diane von Furstenberg's Fall Campaign Is a Vibrant Love Letter to New York City

Diane von Furstenberg's Fall Campaign Is a Vibrant Love Letter to New York City
Courtesy of Diane von Furstenberg

Just when you’ve started to get bored of New York City (New Yorkers can relate: All that sweltering summer heat and boiling city odor can do that to a girl), Diane von Furstenberg shows up to remind you of that Empire State of Mind and why you fell in love with the city in the first place. Fall 2017 kicks off at DVF with Jonathan Saunders behind the wheel (let’s flashback to last May when Saunders signed on as chief creative officer, following in the footsteps of the brand’s very own Diane von Furstenberg herself). City girls chit-chatting in Tompkins Square Park, high fashion dog walking down a concrete catwalk, local skateboarders and break dancers chorus lining in the background—Saunders’s first fall DVF campaign debuts as a sucker punch to big city doubts and a love letter to New York City.


Shot by Oliver Hadlee Pearch with art direction by Jonny Lu Studio, the campaign stars models Luna Bijl, Yoon Young Bae, Angok Mayen, and Cara Taylor with, “each on her own spontaneous journey, discovering self-expression, freedom, humor, and originality,” as a press release describes. But perhaps the most notable star is, “the city’s beautiful contrasts and contradictions,” front and center.

In the film, shown above, emerging Brooklyn-based poet Rachel Kang recites a powerful poem written specifically for the campaign, painting vignettes of discovering the city and falling in love. “I make myself in my own image,” Kang recites, “bursting into the noon day … skipping into traffic on steam clouds … For what I dare to dream is the woman I will become.”

Scroll through to see more of the Diane von Furstenberg fall 2017 campaign and spot city It girls living colorfully in the diverse and thriving New York City. (Who knew hailing a cab could look so chic?)

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