The Diary

A Day with Jimmy Choo's Sandra Choi

A Day with Jimmy Choo's Sandra Choi
Courtesy Sandra Choi

Who knows more about the pressures of running in heels than a footwear designer? As the creative director of Jimmy Choo, Sandra Choi takes an average of 6,000 steps on a normal day at home and at work in London's Battersea neighborhood, but she never runs out of energy when the clock is ticking.

6:00 a.m. - 7:00 a.m.

Off on the Right Foot

I rush out of bed, get myself ready, and look at my schedule. Then I wake my 5-year-old, Phoenix, get her dressed, have breakfast, and I'm out the door to do a school run.

8:00 a.m.

Family Time

In between, I find moments to bond with my second daughter (Cyan, 2), which is really important because the rest of the day belongs to Jimmy Choo. I grew up in Hong Kong, where there is a certain hurried pace—you try to fit as many things as possible into every day there, and I still do. But maybe that's just part of being a modern woman.

9:00 a.m. - 11:00 a.m.

Courtesy Sandra Choi

Choi's youngest follows in Mommy's steps.

12:00 p.m.

The Shoe Fits

It's bonkers meetings back-to-back all day. I'll come in from a meeting about cruise wear, prep to show fall, and then write a brief for spring 2017.

Courtesy Jimmy Choo

Jimmy Choo pumps, $795;

1:00 p.m.


We have four floors at the office, and each is like a 100-meter track, so I walk around a lot. I'm very much a moving person. Rather than emailing or picking up the phone, I get up on my feet and visit people in the office—and yes, I do change into flats.

Courtesy Sandra Choi

Choi's inspiration snapshot, from a recent visit to L.A.

2:00 p.m. - 4:00 p.m.


Jimmy Choo bag, $1,895;

5:00 p.m. - 8:00 p.m.

Courtesy Sandra Choi

RELATED: InStyle's Melissa Rubini Shares Her Advice on How to Break Into the Fashion Industry

9:00 p.m.

Clear the Inbox

I'm trying to make sure 2016 is about a work-life balance. In the evenings I finally get some peace and quiet, so I can respond to the emails of the day. That's why people get weird notes from me at all hours. I don't leave the office until late at night, but weekends are for me and my family. On those days I have a no-email policy.

10:00 p.m.

All Tied Up

When I get home, I talk to my husband, Tamburlaine. He's an artist. I have to pretend he really exists! I do the morning rituals with the children, and he does the evenings, so there's a little bit of harmony.

Courtesy Sandra Choi

11:00 p.m. - 12:00 a.m.

Daily Mantra

I believe in creating beautiful things. If you turn whatever you do into something beautiful, then you won't ever question yourself. Trust your gut. We usually take a lot of time to make a decision and question everything about it, but ultimately our intuition should make that choice for us. It might even be the first thing you think of!

Sponsored Stories

Back to Top