There's no one whose vision is weirder or stranger than Gucci's creative director Alessandro Michele. It's a point of pride. It's also how this relatively unknown designer skyrocketed to fame practically overnight, with his refreshing POV and eclectic mash-up of ideas. And it's exactly what he tapped into—the weird, the strange, the utterly bizarre—for the luxury brand's spring/summer 2017 campaign.
Under the direction of Michele himself and shot by Glen Luchford, the campaign is inspired by intellectuals and artists who call Rome their home, paying homage to the likes of Cy Twombly, Mario Schifano, and Laura Betti. As such, the narrative follows a cast of characters clad in signature Gucci threads in Rome performing both everyday and abnormal acts in surreal scenarios. There they are feeding grapes to giraffes at the Parco degli Acquedotti, and then again swimming at the Trevi Fountain with, impressively, a tiger.
The result: A series of eccentric, wonderfully Gucci snaps. Behold, the 14 most bizarre ones.
1. Fanciest Head Massage Ever
Going rate: $1,000,000/hour
2. Playing Tourist in a Tux
Cheesin' in Gucci.
3. Sunbathing at the Trevi Fountain
When you mistake a historical landmark for the beach.
4. Midnight Munchies
Burger + fries = life
5. When Your Jaguar Is Hangry
No limbs are safe.
6. First Thought: Are Those Latex Socks?
Second thought: Terrified for whatever's in the tiger's line of vision.
7. Tiger Photobomb
8. Couple's Pic Gone Wrong
9. When You're On Hold
Perfect time for dessert.
10. Cuddle Buddies
Cue: "We Found Love"
11. Guest of Honor: Sophie the Giraffe
Being fanned and fed grapes? Life, made.
12. Shoes On the Bed
13. The Most Casual Lean
14. Who's Watching the Tiger?