Bella Hadid, never not making headlines. If it's not about her slaying nearly every runway at Couture Fashion Week, then it's her see-through dress at Dior's masquerade ball. Or, the latest drama in her romantic life. Or, all the campaigns she's fronting this season (see: Moschino and Zadig & Voltaire), which brings us to today's news: Hadid has scored the starring role in DKNY's latest campaign as the brand's modern-day heroine, navigating the crazy-busy streets of Manhattan.
Shot by Collier Schorr, Hadid is seen poised, confident and strong, like a true boss, amid N.Y.C.'s chaos. But here's the kicker: The unveiling of the campaign doesn't just end here. If you're in the city on Sunday, Jan. 29, DKNY is hosting a scavenger hunt of sorts, allowing its followers to find Bella (the hashtag shouldn't be too hard to remember; it's #FindBellaDKNY).
Here are the deets. On the 29th, campaign images will be hidden in typical local New York spots—a coffee shop, a record store, a nail salon, a bakery, and so on. These locations will be revealed through DKNY's Instagram and IG stories by 1:30 p.m. ET. Find them, 'gram the DKNY campaign photos with #FindBellaDKNY, and anyone who successfully posted every single one will get to meet Hadid on Wednesday, Feb. 1 from 6 p.m. to 8 p.m. at the DKNY SoHo store. (Think of it as fashion's version of Pokemon Go with a celebrity meet-and-greet at the end.)
Start familiarizing yourself with the DKNY campaign by taking a look at two of the final ads, below, and five behind-the-scenes shots (well, six, if you count the one above) from the shoot.
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